Real Estate SEO - Running A Site Is Work
Anyone that tells you that running a Web site is easy is lying to you. Well, actually that's a lie too, since running a bad Web site is very easy and running a good site is what requires some work. My buddy Jim spent the sunny summer months trying to make the coolest real estate Web site ever. At a great cost to his social life, he finally learned the horrible truth that he would never be a master of the Internet--and about 98% of his customers could care less about the things that he was doing online.
How involved you get with a site depends on two things: Your interest and your clients.
Your Interest:
If you have a high desire to learn all the ins and outs of technology, then you should spend some free time looking into what the web can do for you. On the other hand, if you never stopped your VCR from flashing 12:00, then you should probably learn the high level stuff and have someone else build a site that meets your needs.
You Clients:
Is your average client more apt to be online than answer their phone, or do you live in an area like Seattle where if you don't have a nice Web site you might as well be chiseling on stone tablets? My buddy Jim said with all the cool stuff he added, what he should have done was make a simple site that was nothing more than a good looking welcome mat. Something that gives people a good sense of who you are and what you have to offer.
Now the hard part, how do you get people to even see your welcome mat?
Next week's we will start on the basics of search.
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