By contributing author: Lory Wiens, owner of branding firm, Agent Makeover®, a creative agency specializing in the design of custom personal brands for REALTORS® and sales professionals.
Why is branding so critical for a real estate agent’s business? In working with agents on a daily basis, I am asked this question all the time. Agents who have seen the most success in the real estate industry have established their business’s brand presence within the industry. Gone are the days of showing up at a potential client’s home with black and white flyer samples illustrating how you will market their home. Prior to your first meeting, your potential client will have already completed their own online research and have checked out you, your website and your brand.
Your brand should be an authentic representation of who you are, the values you represent and an image that resonates with your clients. My research shows customers will connect with and remember you, when exposed to your brand on a frequent basis. With thousands of industry competitors, you want to stand apart from everyone else.
How establishing a brand will help your business:
- • Increase the trust level with your clients
- • Create a recognizable and memorable brand and will help you you go from being one of the many competitors in your industry to the name they remember.
- • Establish professional credibility, obtain more qualified leads, increase your sales revenue
- • Highlight your core strengths and belief system
- • Keep your professional image fresh, current and eliminate complacency
- • Tell your story and stand apart from your competitors
When properly implemented, the strength of personal branding will set you apart from your competitors and establish your position as an expert in your industry.
About Lory Wiens: Lory Wiens’s 25 year background in customer sales, branding and marketing combined with her strategic thinking and entrepreneurial sprit have been instrumental in establishing the reputation of Agent Makeover® with her real estate agent clients. She has worked with every level of agent from those who are just getting their feet wet in the real estate industry, all the way up to veteran brokers, helping them drive their business through a strategic branding and design plan.
[...] • Why your real estate brand needs a makeover [...]