Press Release

CHICAGO, IL HomeFinder.com®, today announced the launch of their 'Let Homes and People Find Each Other' national print advertising campaign, reflecting the company's goal of being the most reliable local real estate listings search site. As a result of HomeFinder.com's exclusive partnership with media leaders Gannett Co Inc. (NYSE: GCI), the McClatchy Company (NYSE: MNI) and Tribune Company, the ads are slated to run weekly in the real estate sections of more than 130 major publications across the country.

'We're excited to deliver these ads to the local markets we serve as part of the HomeFinder.com Network and generate enhanced exposure to our advertiser's listings,' said Tim Fagan, President and CEO of HomeFinder.com. 'The ads not only communicate the breadth of our site, which offers more than three million home listings, but also allows us to connect home buyers and sellers at the most trusted source for local real estate—their neighborhood newspaper.'

The new campaign follows on the heels of HomeFinder.com's name change announcement two months ago. At the beginning of January, HomeFinder.com announced a rebranding effort to more clearly and effectively communicate their value to consumers, which is simply—to help them find a home. Despite the new name, HomeFinder.com continues its decade-long commitment to utilize and support their powerful online Network of newspaper partners to bring increasing value to consumers and real estate professionals.

Campaign Theme

Developed and produced by Chicago-based agencies Rosen & Brichta and Rome & Company, respectively, the 'Let Homes and People Find Each Other' campaign introduces consumers to the new HomeFinder.com brand, launched in early January, while reinforcing the site as the consumer resource and destination for finding one's dream home.

The series of ads depicts strong visual symmetry between the house and owner. Two advertisements are being rolled out initially, with one side by side juxtaposition showing a man's spiky hair mimicking the pitch of his home's roof and the second depicting a woman's red lipstick matching the red door of her home. Speaking directly to potential home buyers, the creative is a reminder to look for yourself in your home.

Campaign Target

The campaign is scheduled to run throughout 2009 and is valued at more than $40 million dollars annually. It is relevant across all geographic regions and demographics to provide maximum benefits to HomeFinder.com's growing base of agent, broker and builder advertisers. With the support of their newspaper partners, HomeFinder.com is able to roll out a national campaign on a local scope. The campaign will be promoted weekly in each newspaper's real estate section, targeted directly to home buyers in advertiser markets. HomeFinder.com also plans to bolster the exposure from the campaign by maintaining a strong brand presence at key industry tradeshows and events throughout 2009.

Editor's note: PDF campaign samples are available upon request.